Britannia executives were, however, non-committal on whether the company had initiated discussions to return the Little Hearts trademark and the right to use the product recipe back to Groupe Danone.
While everyone from economists and management consulting firms use the promise of a "Young India" as a compelling argument to pit India against an "Ageing China", a study says marketers might be missing the big picture.
Coca-Cola India's first corporate campaign isn't about the drinks.
Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.
Binani Cement is banking on extensive coverage and celebrity endorsements to help build its brand.
Nooyi had recently said that the company might make two or more acquisitions outside North America this year to add snacks or drinks it did not already make.
The company will soon launch its range of shampoos and shower gels targeted at children in the age group of 4 to 14 years. The products have been test-marketed in markets like Mumbai, Delhi and Kolkata.
Mirc Electronics, the manufacturer of Onida brand of consumer electronics, is looking for overseas acquisition opportunities to beef up its research and development capabilities.
The advantage could translate into Groupe Danone buying the Wadias's stake in Wadia BSN, the 11-year-old venture between the two groups, and hence pave the way for Groupe Danone doing business on its own in India.
The world's largest branded yoghurt maker is eager to enter the world's largest market
Groupe Danone is contemplating an exit from the biscuits category in India, due to low margins and a plethora of small manufacturers.
French firm in talks with Wadias over future relationship.
The executives of Anand, Gujarat-based Amul, the country's largest dairy products maker, said that there is enough untapped market to make it a mission possible
In February 2007, for instance, durables grew at 1.1 per cent compared with 20 per cent for the same period last year.
Media and advertising agency Madison will acquire a majority stake in cricket's "little master" Sunil Gavaskar's sports management company, Professional Management Group.
Mumbai-based Temptation Foods has acquired the marine foods business of FMCG major Hindustan Unilever for an undisclosed sum.
Even as conflicts between rival brands increase in India, industry experts find the trend encouraging.
According to Indian tax laws, an acquisition or sale made by an overseas subsidiary of an Indian company is not liable for taxation in India.
With substantial cash reserves, a buoyant domestic market and increasing global opportunities, almost every consumer goods (FMCG) company is looking for acquisition targets.
There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
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